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In Influencer Marketing, The Reach Is Not Enough

Published by Pawel Markowski

Is it possible to run an effective influencer marketing campaign without a big marketing budget, only by creatively engaging influencers?   AdCookie decided to invite 100 organically selected female micro-influencers to cooperate in the campaign for the Arkana cosmetics brand, focusing not on the range, but first of all on the value of the message […]

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Four Deadly Digital Marketing Traps to Avoid

Published by Matt Sobieraj

The abundance of new technologies and powerful opportunities in marketing can get really mind-boggling for marketers and can make it easy to for them to fall into some marketing traps. How on Earth would you not feel lost in this jungle of new solutions? And how can you know that an agency is honest with you? […]

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How we Sold Out Entire Housing Estate in Six Months Thanks to Smart Real Estate Marketing

Published by Pawel Markowski

We have been the first in Poland to use such a complex Virtual Reality system, both in marketing and sales, for the real estate industry. VR technology, video 360, unique pre-sales concepts and new forms of online real estate marketing have resulted in extraordinary effectiveness and a huge ROI. We would like to present our case […]

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Customer Seduction Guide: How to Turn Campaigns into Lasting Relationships

Published by Matt Sobieraj

With marketing, it is often exactly the same as with your private life and building relationships. Sometimes the question arises: is it worth being authentic? Or maybe the truth will turn out not to be attractive enough? Let’s take a look at this aspect based on some interesting conclusions that came to my mind when conducting […]

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How to Use Data in Programmatic Buying to Create a Killer Campaign

Published by Pawel Markowski

The success of a campaign bought programmatically depends on data, but not only on the quantity of data. The availability of data in programmatic is already high, so it is increasingly important to choose the data that is the most valuable and worth paying for, considering its impact on the effectiveness of our advertising campaign. The […]

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